Darkstar engineers PPC for lawyers the way a CFO would build it: law firm Google Ads with budget mapped to qualified intake, every keyword priced against case value, and every dollar of your law firm paid advertising accounted for in a live dashboard.
Generic agencies set up law firm Google Ads, optimize for clicks, and ship a monthly PDF full of impressions. Meanwhile real spend is going to broad-match keywords with no signed-case intent, on landing pages untouched in a year. Our law firm pay per click system rebuilds every layer.
Every keyword, audience, and placement is mapped to its actual case value. Spend follows signed-case probability, not vanity volume.
Landing pages built for the case, not the brand. Sub-second loads, single-action layouts, intake forms tuned against thousands of legal-vertical conversions.
Call tracking, form analytics, and CRM closed-loop reporting that ties every dollar of spend to a signed retainer or returned client.
We start with your books. Every practice area gets a true cost-per-signed-case ceiling, and every campaign is engineered around that number from day one.
Tight-match grouping, negative keyword libraries refined weekly, and audience layers that filter out tire-kickers and price-shoppers before a click is ever paid for.
Per-practice-area pages with a conversion-rate-optimized hero, real trust signals, intake form psychology, and one-tap call escalation. Tested continuously against new variants.
Smart bidding tuned to case value, not click value. Real-time budget reallocation across campaigns based on signal from your intake team and dashboard data.
A live dashboard exposing spend, qualified intake, signed-case rate, and average matter value by campaign. The numbers your COO actually wants to see.
Tell us about your current paid spend. We’ll come back with a teardown and a model of what your account should be producing.
