Paid acquisition, run like a P&L.
Darkstar engineers PPC for lawyers the way a CFO would build it: law firm Google Ads with budget mapped to qualified intake, every keyword priced against case value, and every dollar of your law firm paid advertising accounted for in a live dashboard.
Most law firm PPC and attorney Google advertising bleeds money in the dark.
Generic agencies set up law firm Google Ads, optimize for clicks, and ship a monthly PDF full of impressions. Meanwhile real spend is going to broad-match keywords with no signed-case intent, on landing pages untouched in a year. Our law firm pay per click system rebuilds every layer.
Intent-grade targeting
Every keyword, audience, and placement is mapped to its actual case value. Spend follows signed-case probability, not vanity volume.
Conversion-engineered LPs
Landing pages built for the case, not the brand. Sub-second loads, single-action layouts, intake forms tuned against thousands of legal-vertical conversions.
Live attribution
Call tracking, form analytics, and CRM closed-loop reporting that ties every dollar of spend to a signed retainer or returned client.
A precision paid system, end to end.
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/ 01
Account audit & case-value model
We start with your books. Every practice area gets a true cost-per-signed-case ceiling, and every campaign is engineered around that number from day one.
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/ 02
Keyword and intent architecture
Tight-match grouping, negative keyword libraries refined weekly, and audience layers that filter out tire-kickers and price-shoppers before a click is ever paid for.
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/ 03
Landing page systems
Per-practice-area pages with a conversion-rate-optimized hero, real trust signals, intake form psychology, and one-tap call escalation. Tested continuously against new variants.
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AI-assisted bidding
Smart bidding tuned to case value, not click value. Real-time budget reallocation across campaigns based on signal from your intake team and dashboard data.
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Closed-loop reporting
A live dashboard exposing spend, qualified intake, signed-case rate, and average matter value by campaign. The numbers your COO actually wants to see.
Explore complementary systems
Stop bleeding budget. Start booking cases.
Tell us about your current paid spend. We’ll come back with a teardown and a model of what your account should be producing.