Your marketing, wired to your caseload.
Darkstar builds the plumbing most agencies skip. We connect Clio, Google Ads, call tracking and your intake team into one system, so every lead is tracked from first click to signed retainer and you can see what each case cost to win.
Your tools all work. They just don’t talk to each other.
Ads live in Google. Calls live in CallRail. Matters live in Clio. Nobody can answer the one question that matters: which dollars turned into signed cases? So budget follows gut feel, and good leads slip through the gaps between systems.
Leads fall through the cracks
A form lands in one inbox, a call rings another phone, and nobody follows up for a day. Every hand-off between tools is a place a case can walk to the firm down the street.
Reports that stop at the click
Most agency reports end at clicks and calls. They never see what happened in Clio, so they can’t tell you which campaign signed the case and which one only rang the phone.
Hours lost to busywork
Staff copy lead details between systems, chase status updates and build spreadsheets by hand. Time that should go to clients goes to keeping the tools in sync.
The stack
We connect the tools you already pay for.
No rip-and-replace. Darkstar plugs into what your firm runs today and makes it report as one system.
Practice management & CRM
Clio
PracticePanther
Smokeball
MyCase
HubSpot
Ad platforms
Google Ads
Local Services Ads
Meta (Facebook & Instagram)
Google Business Profile
ChatGPT
Lead tracking
CallRail
Google Analytics 4
Google Tag Manager
Search Console
Ops & payments
Slack
Asana
Stripe
DocuSign
QuickBooks
LawPay
Filevine
Eve
One wire, click to signed case
- Ad click
- Call or form
- Instant alert
- Clio matter
- Signed case
- Cost per case
Running Lawmatics, Litify or a custom CRM? If it has an API, we will scope the connection on your strategy call.
One login. Every lead, call and signed case.
Every Darkstar client gets a live dashboard built on the connections above. Mark a lead signed and the case value flows back to the campaign that produced it.
Demo firm shown. Names, numbers and cases are sample data.
Built around your firm, not a template.
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/ 01
Stack audit
We map every tool, login and hand-off your firm uses today, from the ad account to the intake desk to Clio, and find where leads and data are leaking.
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/ 02
Tracking foundation
Google Analytics 4, Tag Manager, call tracking and form capture set up correctly, so every call and form carries its source, keyword and landing page.
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Clio and CRM connection
Leads connect to matters, and intake status flows back. When a case signs, its value is tied to the campaign that produced it, giving you a true cost per signed case.
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Lead routing and alerts
Instant alerts to the right person the moment a call or form comes in, routing by practice area or office, and follow-up on missed calls before the lead calls someone else.
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Custom tools and AI agents
When off-the-shelf software doesn’t fit, we build it: intake assistants, internal tools and automations shaped around how your firm actually works.
Explore complementary systems
See what your marketing actually signs.
Tell us what your firm runs today. We’ll map the gaps and show you what a connected stack would report.